Privacy Policy

Last updated: 4 March 2026

Your privacy matters deeply to us — especially given the sensitive and personal nature of the conversations you have with Knowing Me. This policy explains what data we collect, how we use it, and how we protect it.

1. Who We Are

Knowing Me is operated by App Factory. For any privacy-related queries, you can contact us at hello@appfactory.uk.

2. Data We Collect

We collect the following types of information:

  • Account information: Email address and display name when you create an account.
  • Conversation data: The content of your conversations with Knowing Me, including voice transcriptions and text messages.
  • Journal entries: Insights and reflections generated from your conversations.
  • Usage data: Basic analytics such as session duration and feature usage, collected in aggregate.
  • Waitlist data: Your email address if you join our waitlist.

3. How We Use Your Data

  • To provide and improve the Knowing Me service
  • To personalise your experience and generate relevant insights
  • To maintain your conversation history and journal
  • To communicate with you about the service (e.g., updates, support)
  • To improve our AI models in aggregate (never using individually identifiable data)

4. Data We Never Share

We will never sell your personal data or conversation content. We do not share your data with advertisers. Your conversations are private and are not used to build profiles for third parties.

5. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit and at rest. Conversation data is stored securely and access is strictly limited to authorised personnel for the purpose of service operation and support.

6. Data Retention

Your conversation data and journal are retained for as long as your account is active. You can request deletion of your data at any time. Upon account deletion, all personal data and conversation history will be permanently removed within 30 days.

7. Your Rights

Under applicable data protection laws (including UK GDPR), you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Export your data in a portable format
  • Object to processing of your data
  • Lodge a complaint with the Information Commissioner's Office (ICO)

8. Cookies

We use essential cookies required for the Service to function. We do not use tracking cookies or third-party advertising cookies.

9. Children's Privacy

Knowing Me is designed for adults aged 18 and over. We do not knowingly collect data from anyone under the age of 18. If we become aware that we have collected data from a minor, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or contacting you directly.

11. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us at hello@appfactory.uk.